12
meetings / month
"We were burning cash on cold lists that didn't convert. With Kraken, in just 3 weeks we started seeing a steady flow of meetings with companies already looking for our solution."
FOR B2B SAAS COMPANIES OVER €3K IN AVERAGE CONTRACT VALUE
Your pipeline grows.
You pay only for
meetings that happen.
Kraken identifies B2B SaaS companies showing active buying signals and books meetings that fit your ICP precisely.
Zero retainer. Zero upfront cost. Zero risk.
See if Kraken fits your SaaS
Free 30-min call. GDPR-compliant process. No strings attached.
No results, no invoice
Leads with real data, not lists
KRAKEN SYSTEM
Active
01
Signal Identification
Real-time buying triggers
02
Account Profiling
100% ICP Verification
03
Contextual Outreach
Relevant 1-to-1 emails
04
Booked Meeting
You only pay for attendance.
14
days to first meeting
0€
monthly retainer charged
100%
risk assumed by Kraken
0
bought lists. Ever.
Results
The system is measured in qualified
meetings, not vanity metrics.
Success Story
"The pay-per-meeting model changes the game. We went from paying thousands to agencies for mere effort, to paying only when the meeting happens. The qualification level is incredibly high."
+€45k
Pipeline generated
€0
Fixed costs
3 wks
Time-to-value
4x
deal velocity
"Leads arrive at the exact moment of purchase intent thanks to their scraping signals. This has shortened our sales cycle drastically compared to traditional inbound."
Real client results are shared on the initial call. Book your slot to see them.
Why Kraken
Two things that separate us
from the rest of the agencies.
GUARANTEE 01
0€
if there are no meetings
You don't pay if there are no results. No exceptions.
Most agencies charge a monthly retainer regardless of what they achieve. We don't. We only issue an invoice when a meeting actually happens: the prospect shows up, fits the agreed ICP, and the call takes place.
That includes the infrastructure. Sending domains, tools, setup time. All of that is on us. If there are no meetings in a month, there is no charge.
- No-show: you don't pay
- Lead outside ICP: you don't pay
- Initial infrastructure: we cover it
GUARANTEE 02
Every lead has a specific reason to be on your list.
We don't buy databases. We use our own data extraction to identify companies showing recent activity related to the problem you solve.
We cross-reference these indicators with the technological profile of each account. The result is that every contact has a verifiable context and a real reason to receive your message. That's what makes the difference in response rates.
- Real-time intent signals
- Tech stack detected per company
- Zero generic purchased lists
Why your pipeline is broken
Agencies sell you lists.
You need buyers.
The average B2B SaaS CEO has burned through 3 to 5 retainers before giving up. Here are the exact three reasons why.
01 / MASSIVE SPAM
Your domain ends up in spam. Your reputation too.
Most agencies buy generic lists and fire identical emails to 10,000 contacts. The result is not pipeline. It's reputational damage that takes months to recover from.
02 / RETAINERS WITHOUT RESULTS
You pay €3k/month. You get a PDF. Zero meetings.
The fixed retainer model completely misaligns incentives. They get paid if they work, not if it works. You take all the risk. They take zero.
03 / LEADS WITHOUT INTENT
Your sales team qualifies trash instead of closing.
Leads without context, without intent signals, without ICP verification. Your sales team wastes hours on calls that should never have happened.
Our Mechanism
We don't send spam.
We identify who is
ready to buy from you.
A system built by a Growth Engineer, not a call center with bought lists.
STEP 01
Intent Signal Scraping
We monitor public events that indicate a company is looking for what you sell. For example: An HR SaaS posts 3 SDR job openings → we detect that trigger → validate their ICP fit → send a contextualized email at the exact right moment.
STEP 02
Account Profiling
We identify the tools and platforms they use in their daily operations. If we detect key combinations in their tech stack, we deduce their operational maturity and adapt the message to their reality.
STEP 03
Personalization at Scale
With that data, we build personalized emails that make sense for that company at that exact moment. Not because we fake it, but because every data point we use is real and verifiable.
RESULT
Qualified Meeting Booked
Only when the prospect has responded positively and matches your agreed ICP 100% does the meeting appear on your calendar. You close. We generate. You only pay when it happens.
The model that eliminates your risk
Zero retainer.
Zero risk. Just results.
The pay-per-meeting model isn't a marketing promise. It's the only way we charge.
| Criteria | Traditional Agencies | Kraken |
|---|---|---|
| Fixed monthly fee | €2k–€5k/month | 0€ |
| Pay for meetings shown | Not guaranteed | Only if they occur |
| Contact lists | Bought and massive | Built from scratch (Scraping) |
| Personalization | Generic or none | Per company, data-driven |
| Financial risk | Yours | Ours |
| No-shows billed | Yes | Never |
We assume the cost of all initial infrastructure. If you don't get meetings, you don't pay us. You are only billed if the qualified meeting actually takes place (no-shows are never billed).
Think about pipeline: If your ACV is €15k, a single qualified meeting is worth thousands in potential pipeline. You pay for that real business opportunity, not for an attempt.
What happens next
From the call to your first
meeting in under 3 weeks.
-
Strategic discovery call
We review your ICP, your offer, your market, and define the exact criteria for a qualified meeting. If there isn't a real fit, we tell you straight away on the call.
-
Infrastructure, scrapers & sequences
We configure dedicated sending domains, activate intent signal scrapers, build the account segmentation, and write the sequences in your voice. You approve before launching.
-
Active campaign. Live system.
Campaigns go live. The system monitors signals, sends out, classifies responses, and routes leads. You manage none of this.
-
Calendly notification. Qualified meeting.
You only see what matters: a notification with a lead that perfectly matches your ICP. You close. We generate. We only invoice when it happens.
Built for a specific kind of operator
We work with those
who can win with this.
We aren't for everyone. And that's an advantage for those who fit.
Fits with Kraken
- B2B SaaS with ACV over €3,000
- Market with over 10,000 potential companies
- Founder or sales team actively closing
- Defined and proven sales process
- Willing to define the ICP with precision
- Understands lead quality beats volume
Not for you if...
- You sell to consumers (B2C) or infoproducts
- You don't have a defined sales process
- Your offer is not validated in the market
- You're looking for the cheapest vendor
- You need raw volume regardless of quality
- You can't handle inbound meetings
Frequently Asked Questions
We define it together before launching any campaign. We agree on the industry, company size, country, and the contact's job title. If the prospect doesn't match that, or confirms but doesn't show up, there is no invoice. No exceptions.
No-shows are not billed. Ever. The service is "pay-per-meeting-attended", not "pay-per-meeting-booked". If they don't sit down, there is no charge.
Never. We set up sending domains separate from your main one. Your deliverability reputation is untouched at any point in the process.
Campaigns are live between 10 to 14 days after the initial call. The first meetings typically appear in the first week of active campaigning, depending on the ICP and market size.
We don't buy lists. We build each list from scratch using web scraping for intent signals (hiring, funding rounds, leadership changes) and advanced data enrichment for each company. Every email has a concrete and verifiable reason for reaching that company at that time. That's what makes the difference in response rates.
If you are B2B with an ACV over €3,000 and a market of more than 10,000 potential companies, the mechanics work. If on the call we see that the fit is not good, for whatever reason, we tell you right there. It makes no sense for either of us to move forward without it.
Nothing. It's a free 30-minute call to see if it makes sense to work together. If it doesn't, it ends there. No contracts to review or pushy follow-ups.
We are a small technical team led by Edgar Domenech. There is no account manager who calls you and someone else who executes. You will talk to the same person who designs and operates your campaign. That shows in the timelines and the results.
A junior SDR costs €25-35k/year, takes months to ramp up, and often spends their time manually looking for contacts instead of selling. With Kraken, you eliminate the fixed cost, the churn risk, and the ramp time. You get qualified meetings from week 3, paying only for results.
Yes, the leads generated for your company are exclusively yours. Furthermore, we operate with a strict non-compete policy: we do not work simultaneously with two companies that solve the same problem for the same audience.
Our performance model (pay-per-meeting) requires each meeting to have a significant impact on your pipeline. With ACVs below €3,000, the economics of hyper-personalized outbound simply don't make sense for either party. We need to ensure that closing just a couple of deals yields a massive ROI for your business.
People that are actually on your side.
I built Kraken Leads because everyone is tired of paying marketing agencies $5k-$10k per month, while getting locked into a 6 month contract.
That's why we work on a performance basis, and purely month to month.
We take the same system that caused you to book a meeting, and use it to book meetings for you.
You get to see the proof firsthand.
Speak with me directly →Strategic discovery call · 30 minutes
How many qualified meetings
do you need per month?
We analyze your ICP, market, and offer. If there is a fit, we leave with a launch plan and an agreed price per meeting. If not, you know in 30 minutes and have lost nothing.